Client: L’Oréal Paris

Problem: L’Oréal Paris needed to introduce their new hair dye, Sublime Mousse, but faced challenges due to not many people knowing about it and worried about possible problems with the product.

Solution: We implemented the following things:

• Careful Planning: We planned the campaign carefully to ensure everything went smoothly and address potential issues.
• Celebrity Collaboration: We worked with a famous person that people trust to make the product more credible and to let more people know about it
• Celebrity Application Experience: We made a Facebook app where the celebrity showed how to use Sublime Mousse, making people feel confident about trying it
• Engaging Giveaways: We organized giveaways to get people excited and involved
• Special Product Launch Event: We had a big event to introduce Sublime Mousse and show off its good points, getting attention from the media and the public.

Results:

1. More People Knew About the Product: Working with the celebrity helped more people learn about Sublime Mousse.
2. People Got Involved: The Facebook app and giveaways got people interested and participating.
3. Successful Launch: The launch event successfully introduced Sublime Mousse.
4. Reduced Risks: Planning everything carefully helped prevent problems.

Conclusion: By planning the Facebook app campaign, teaming up with a celebrity, and having a successful launch event, L’Oréal Paris overcame challenges and successfully introduced Sublime Mousse. The campaign made more people aware of the product, got people involved, and minimized potential issues, making consumers happy with the new hair dye.

Client: Huggies

Problem: Huggies’ new water-resistant baby diaper was introduced in Turkey, but many parents must know about its existence. While it was a much-needed product, there were concerns about potential risks common with baby-related items.

Solution: We devised a careful strategy to address the low awareness and potential risks. Our goal was to introduce the product to consumers in the safest way possible and increase its visibility.

• Facebook Game: We designed an engaging Facebook game that allowed participants to experience the benefits of the water-resistant baby diaper firsthand.
• Cute Character Design: We created a lovable character representing the product to attract attention and appeal to parents.
• Media Planning: We ensured the campaign reached a wider audience through a well-thought-out media strategy.
• Responsive Social Media: By actively engaging with parents on social media, we swiftly addressed their comments and concerns, building trust and credibility.

Results:

The campaign successfully increased product awareness, reaching out to more parents. By presenting the new diaper interactively and appealingly, we effectively addressed potential risks and gained consumers’ trust.

Conclusion: Our Facebook game campaign for Huggies’ water-resistant baby diapers was a successful solution for increasing product awareness. Through a thoughtful strategy and engaging content, we efficiently introduced the product to the target audience, alleviating concerns and fostering positive consumer perceptions.