Our goal was to increase engagement by creating a symbiotic connection between the Maybelline NY YouTube and Facebook pages on this platform. We enhanced product awareness by providing users with professionally created makeup tips and tricks videos and recommending products to them. We also added a section to the website where users could compare and vote on street styles from Istanbul and New York during New York Fashion Week. I was involved in client communication, the creative process, content strategy, and data analysis and reporting for the campaign’s results.
Maybelline New York Web Platform Project
Portfolio