In this campaign featuring celebrity spokesperson Çağla Kubat, visitors to Rowenta’s Facebook page can upload their photos and find their ideal hairstyle. They can then get that hairstyle done for free at Rowenta Beauty Lounges with expert guidance. This boosts engagement on the page and allows people to experience Rowenta products. Participants can compete with their new hairstyles for a chance to win a free trip to the PWA World Surfing Championship supported by Rowenta, along with a special weekend with Çağla Kubat for beauty tips, surfing lessons, and more. I managed the digital aspect and wrote campaign texts, also handling participant moderation.
http://www.pudra.com/guzellik/sac-bakimi/cagla-kubat-tan-guzellik-onerileri-7295.htm